Listening to the Dragon!

If you feel the time is right to invest in your business, and James Caan would suggest that (in terms of the global economy) it is, what do you invest in?

Listening to James at Kent 2020 he went on to say:

Invest in people. This can be done in a number of ways and starts with investing in the people who you already have, and then bring great people into your organisation. Let's start with the people who are with you already and think about training & development, but also in sharing your vision for the business (as this may have changed this they joined you). They'll appreciate your honesty and open-ness. Once we are looking after our existing people, it's time to look to bring great people into the business, maybe consider apprenticeships... and don't forget to invest in existing customers. We all have a marketing budget, but who has a retention budget?

It's worth remembering that our people are chasing and hunting your customers right now.

Invest in IT. Think about measurement tools, because the better information we have, the better our leadership decisions become.

James Caan also would suggest that 'you ask your new team... if it were down to you, how would you do it? Fresh eyes and fresh ideas.

When someone who is already successful talks, maybe it's worth listening.